Ganser Company - Green Building Products

The remodeling world is all abuzz with the word "GREEN" hoping to be in on the cutting edge of offering seemingly earth friendly products and services to eco-friendly consumers. The Original Green interior and exterior means using these age old concepts on modern buildings. Green products are only as green as a timeless, non-disposable design. With a few simple age old guidelines to follow, Ganser Company can help you find your answers to energy efficiency, comfort, curb side appeal for resale, longevity, and The Original Green

The Original "GREEN" Building Exterior

The remodeling world is all abuzz with the word "GREEN" hoping to be in on the cutting edge of a marketing craze to sell seemingly earth friendly products and services to eco-friendly consumers. If you're inclined to ask an exterior professional what products are green and why, you'll get about half a dozen answers. You'll be told that one product is "GREEN" because the manufacturing process didn't pollute the atmosphere. Another product is "GREEN", because it doesn't use materials that deplete endangered resources. And yet another "GREEN" product because it lasts twice as long as others, less manufacturing, less raw materials, and less premature land filling products. At this point in time, its spin city my friend!

The problem today is, while the government and trade organizations are beating it out to come up with a consensus on what is "GREEN", eco-friendly consumers and exterior remodelers are side stepping The Original Green: Exterior home design based on simple well proportioned form that focuses on a classical, historical precedents. In layman's terms, a well designed exterior won't need to be replaced and thrown away in one decade in order to "update" the building as we had to do with 8 inch white aluminum siding of the 1960's and 70's.

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Buildings of beauty tend not to be "remuttled", destroyed, and thrown away. They are by their very nature: GREEN. They are admired and proudly kept up, not replaced. Proof of well designed exteriors can be seen across the country at living history museums or in towns on the National Historic Register. Builders' pre-1940 understood proportion, trim weight, siding shadows, wall breakups, window sizing, color pallets, welcoming entries, and human scale. After World War II, design was thrown out the window in favor of inexpensive fast built houses with minimal or no design. Today we still hold on to the fast built idea and yet try to recreate exterior design combining our favorite things. If you like BBQ sauce and ice cream, it doesn't make much sense to mix them up and eat them together. But for some reason, that is exactly what we do when we redo our home's exterior.

The Original Green exterior means using these age old concepts on modern buildings. Green products are only as green as a timeless, non- disposable design. If you have ever been to a town like Galena Illinois, you feel richness and history with an overwhelming sense of home. Why don't we feel this way about today's homes? Could it be that our sense of home directly relates to the building design? We think so! With a few simple age old guidelines to follow, we can help you find your answers to energy efficiency, comfort, curb side appeal for resale, longevity, and The Original Green.

We look forward to helping you find the answers to your exterior remodeling needs. Ganser Company is a 4th generation family owned, exterior construction and design company. Madison's longest standing Madison Area Builder Association member.

 

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1906 W Beltline Hwy
Madison, WI 53713

Mon-Wed, Fri – 8am-5pm

Thu – 8am-8pm

Sat – 9am-2pm

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